Cross-Cultural Business Catalyst | Strategic Advisor to Creative Industries | Global Market Connector
Orietta Pelizzari is a Milan-based cross-cultural business strategist specializing in the international growth, positioning, and transformation of creative, luxury, and lifestyle industries. With over 25 years of experience, she operates across Europe, the United States, Asia—with a strong focus on Japan and South Korea—the Middle East, and Africa, supporting institutions and companies in navigating global expansion, cultural risk, and innovation cycles.
She serves as Special Project Consultant for Camera Nazionale della Moda Italiana (CNMI) and as Global Consultant for the Italian Creative and Lifestyle Industry, working in collaboration with ITA – Italian Trade Agency on market entry strategies, international partnerships, and the global positioning of Made in Italy excellence. Orietta is Co-Owner and Strategic Lead of Mattori Studio (Milan), a consultancy focused on value creation at the intersection of culture, design, and business. Through Mattori Studio, she advises brands, manufacturers, institutions, and innovation platforms on global market strategy, cultural positioning, brand architecture, creative governance, cross-border ecosystem building, and strategic storytelling aligned with commercial objectives.
In parallel, she acts as Global Advisor for ITA – Italian Trade Agency and Global Creative Director of Lineapelle, taking part in international business roadshows and developing platforms that connect materials, design, technology, and manufacturing into scalable creative ecosystems. Her advisory activity extends into advanced mobility and materials innovation, collaborating with Hyundai Transys / Hyundai Motors on future mobility projects integrating luxury materials, human-centric design, and next-generation technologies.
Recent cross-cultural engagements include her role as Creative Director of Lineapelle at Expo 2025 Osaka, Moderator at the Women’s Pavilion by Cartier, and speaker and moderator at international summits such as YSS Her Force Field in China, focused on women, innovation, AI, and robotics.
Orietta began her career in trend forecasting and cool hunting, developing early expertise in identifying cultural shifts ahead of market adoption. This foundation underpins her ability to anticipate demand, reduce cultural misalignment, and translate creative intelligence into measurable business performance.
Today, she is positioned as a strategic connector between capital, culture, and industry, supporting investors, institutions, and companies seeking sustainable growth, international scalability, and long-term value creation through design-led strategy
